Soft Power Diplomacy

Abstract

The concept of soft power diplomacy is considered fundamental in the field of international relations, as it is characterized by relative modernity and has acquired a distinctive role in implementing foreign policy. Soft power diplomacy possesses economic, scientific, cultural, and humanitarian components that enable it to achieve its national goals and interests. This research aims to achieve several objectives, primarily to understand the concept and components of soft power diplomacy.

The research yielded several results, the most important of which is that despite its slogans and allure, soft power is no less important than hard power, and it has the capacity to achieve the goals of foreign policy for peace and national interest. Its ability to confront challenges and resolve conflicts through peaceful means and at minimal cost has prompted major powers to take interest in it after realizing the failure of hard power to achieve their desired objectives and ambitions from other countries.

Keywords: Diplomacy, Soft power, Cultural Diplomacy, Traditional Diplomacy, Public Diplomacy, Digital Diplomacy, Cultural Components.